I recently visited Bangalore for an app preview of ‘Arvind Touch’. A bespoke tailoring app.

Just a little about the brand: Arvind Ltd, the flagship company of the Lalbhai Group, is one of the largest integrated textile apparel and branded apparel players in India. Headquartered in Ahmedabad, Gujarat – They are India’s largest denim manufacturer and world’s 2nd largest producer and exporter of denim. They manufacture a range of cotton shirting, knits and bottomweights (khakis) fabrics. Arvind is today synonymous with a vast range of lifestyles products – be it fabrics or brands. Today, they not only retail their own brands like Flying Machine, Newport and Excalibur but also licensed international brands like Arrow, US Polo Association, Izod and Tommy Hilfiger, through their nationwide retail network. Arvind also runs a value retail chain, Megamart, which sells various popular brands.

The Arvind Store is a menswear retail initiative by Arvind. At The Arvind Store they help you co-create your look with a wide range of fabrics, bespoke tailoring services.

They’ve also launched ADL- Arvind Denim Lab, a never-before concept in India that empowers the wearer to create his own factory-made jeans by customizing it with his choice of style, fit, buttons & wash.

So, to take this spirit of innovation to the next level they’ve come up with Arvind Touch. Arvind Touch is their very own in-store app, specifically designed to enhance the customers custom tailoring experience with a host of interesting features.

I’m getting myself a bespoke Suit by them using the Arvind Touch app. Super excited to show it to you guys!!

To know more about Arvind and The Arvind Store, visit www.thearvindstore.com

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– Mr. Dapper

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